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EPRG framework: A firm having a presence in the global market has to decide the manner in which it will enter and operate there. Firms in the international. Abstract. The aim of this paper is to present the fundamental ideas behind EPRG model. They are discussed with some illustrating examples. Moreover, some. ethnocentric polycentrism regiocentrism geocentrism ethnocentric domestic techniques and personnel are considered superior polycentrism local personnel .

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Each subsidiary operates independently of others and establishes its own marketing objectives and plans. InCoke left India when asked to dilute its equity. In this approach a company finds economic, cultural or political similarities among regions in order to satisfy the similar tramework of potential consumers.

Hence the most common market entry strategy is export.

International Marketing – EPRG Framework

This perception mitigates the chance of cultural myopia and is often less expensive to execute when compared to ethnocentricity. Eeprg framework addresses the way strategic decisions are made and how the relationship between headquarters and its subsidiaries is shaped. Enter your new password here.

Until recently multinational firms had looked at Asian, African, Latin American and other markets only from the point of view of selling their products and brands.

Such companies are also sometimes referred to as domestic companies.

International Marketing EPRG Framework

Polycentric management means that the head office places little control on the activities in each market, and there is little attempt to make use of any good ideas or best practices from other markets. There is hardly any or minimal product adaptation for the foreign markets. For example, it may mean giving a fur lining to the leather boots and having shoe lowers that are rugged so that the customers are able to walk comfortably on the streets in the cold European winter.


The firm may fraework so either by bidding or sell to an export house or to an overseas buyer or its representative.

Here, the firm researches the markets, understands customers and competition epdg the region and evolves competitive strategies. Steps Involved in the International Marketing Process. They can little afford to ignore world markets. See all related question in international marketing management.

For example, countries like Fraemwork, India and Bangladesh are very similar. If a return is submitted after the due date, the following consequences will be applicable: A company with a geocentric orientation views the entire world as a potential market. Sorry, but full essay samples are available only for registered users Choose a Membership Plan.

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Self-Assessment is a system under which the taxpayer is required to declare the basis of his assessment e. Ethnocentric companies that do conduct business outside the home country can be described as international companies, they adhere to the notion that the products that succeed in the home country are superior and, therefore, can be sold everywhere without adaptation. An ethnocentric firm always looks for help from the home country government. The ethnocentric orientation means company personnel see only similarities in markets and assume the products that succeed in the home country will, due to their demonstrated superiority, be successful anywhere.


Customers and economies today are reaching out to cost reducing global firms. We’ll occasionally send you account related and promo emails. Finally, it tries to balance both global integration and local responsiveness. There are many ma So inCoke re-entered India not as a per cent owned subsidiary of its Atlanta parent, but through a strategic alliance with Parle.

Service Writing from scratch Rewriting Editing. Thus, ensuring efficient use of human resources by building strong culture and informal management channels. Regiocentricism R occurs when a firm is focused a particular region, for example, Europe or North America or Asia-Pacific.

EPRG Framework

The first step is to calculate the taxable income from each source under Global marketing now takes birth. After completing my post graduation I thought to start a website where I can share management related concepts with rest of the eprgg. Geocentric G firms are those that consider the world as their home market. The way businesses and staff view the world is described as international management orientations.